Targeted Campaign Extensions

Powershop is a power company, who empower their customers to manage their power their way. It gives them the freedom, flexibility and insights to manage their power bills and save money in the process, all from their mobile phone. Celebrating their 15th year, Powershop decided to try the youdooh platform to extend their 15th Birthday campaign in Auckland.

“We recently trialed youdooh to scale Powershop's 15th Birthday campaign across outdoor screens in Auckland, aiming to turn commuter downtime into valuable engagement. The platform was user-friendly, making it easy to target key locations like train stations during peak hours, with full visibility over the sites and ad times.”

Leticia Erdödy

Marketing Manager, Powershop

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Power and Control in Your Hands

Partnering with youdooh, Leticia was able to find commuter downtime screen moments through youdooh’s map and filter interface, selecting screens around train platforms and stations. She chose specific dates, times of day, and a budget that suited Powershop’s campaign needs, then uploaded her creative, booked, and paid for the campaign; all in a few minutes.

“Youdooh proved to be a really cost-effective and efficient way to get our message out there quickly”

Leticia Erdödy

Marketing Manager, Powershop